Watch & Writer's Carl Ederer is a watch enthusiast and former marketing, public relations and communications executive in Silicon Valley and San Francisco. He is a sales-oriented writer who makes complex subject matter simple, honest and accessible to readers, shoppers and returning customers.
Our purpose is to assist your website visitors in making a purchase decision. We recommend an objective, friendly-yet-respectful and lightly conversational approach. We'll cover just enough technical details, aesthetic considerations, noteworthy advantages and tradeoffs, and, especially, what sets the watch apart.
We want to make working with us affordable. Our rates are about the same as most experienced freelance writers starting at $.25 per word. For example, most product reviews on average total 1,000 words, so you can expect to pay around $250 for a standard review of 1,000 words.
For new clients, we ask that we hold a live briefing over Zoom or on the phone to get started. We'll then review your website and its content, and send you a statement of work for approval based on your expressed project needs. Upon completion of our work, you'll be invoiced for the agreed-upon amount stated in your approved statement of work.
Our delivery times vary based on your needs. Reviews, for example will take approximately five days to complete. Less in-depth subject matter can be turned around as soon as 24-48 hours. We recommend planning ahead for new product releases. If you have an urgent request just let us know and we'll make it our priority at no extra cost.
Original content is critical for SEO performance because search engines prioritize it. By releasing original content you will help improve website visibility and online authority, which drives more organic search traffic and sales opportunity. It's one way, among many we think, to help your business succeed online.
